Digital strategy
Decide what
to build.
- Q1
What are we actually for?
- Q2
What will we refuse to build?
- Q3
What must be true in 12 months?
Decide what to build, why it matters and what to prioritise. We work with your team to turn research and business goals into a clear roadmap and a brief you can act on.
DIGITAL STRATEGY / A CLEARER STARTING POINT
Make the next decision
with confidence.
For founders, business leaders and product teams deciding what to build, where to invest or how to improve an existing product.
-
01
The problem
You have competing ideas, unclear priorities or a product that needs a new direction. You need a shared plan before committing more time and money.
-
02
What we do
Review the evidence, speak with the people involved and work through the choices together. Agree what matters, what to prioritise and what to leave out.
-
03
What you receive
A clear strategy brief with agreed priorities, a roadmap and the reasoning behind the decisions. Your team has a practical starting point for delivery.
The document
The brief we leave with you.
Twelve pages, not sixty. Every line is a decision someone in the room made. It's written so your newest engineer and your chair can both read it on the train.
- Inside
- 01 · Positioning, one sentence
- 02 · What we won't build
- 03 · Priorities, ranked and sized
- 04 · Architecture principles
- 05 · Roadmap, four quarters
- 06 · Business case
The approvals tool finance teams stop noticing.
A general workflow builder. A mobile app before Q3. Anything that needs a sales demo to explain.
- 01Approvals in under two daysL
- 02One design system, owned in-houseM
- 03Audit trail a regulator would acceptM
- 04Supplier portalLater
Three weeks.
Discovery is a sprint with a fixed end. You know the date you get the brief before we start.
-
WEEK 01
Read everything
Analytics, support logs, twelve interviews, the codebase if there is one. We form a view before we form an opinion.
Output · Findings memo -
WEEK 02
Find the direction
Two workshops with the people who'll live with the decision. We leave with positioning and priorities you've actually agreed.
Output · Decisions log -
WEEK 03
Write it down
A brief, a roadmap and a business case. Short enough to read, specific enough to build.
Output · The brief
Start with a conversation.
You don’t need a finished brief. Tell us what you’re deciding and where you’re stuck.
We’ll help you find a useful starting point.
-
01 / WHAT HAPPENS NEXT
Tell us a little
Your challenge, goals and any budget or deadline you have in mind.
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02 / WHAT HAPPENS NEXT
Talk it through
We discuss the work with you and whether we’re the right fit.
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03 / WHAT HAPPENS NEXT
Agree the next step
A proposed approach, scope and fee for you to consider.